Miércoles, 18 de enero de 2017

| 2008/10/16 00:00

Colombian coffee icon defies Starbucks doldrums

Oct 17 -- Starbucks may be struggling, but a Colombian cafe chain built on the fame of the world's biggest coffee icon is determined to buck the trend.

Colombian coffee icon defies Starbucks doldrums

Even as cash-short consumers cut back on gourmet blends, the Juan Valdez Cafe is selling coffee at 101 stores across Colombia, as well as at outposts in New York, Seattle, Philadelphia, Santiago, and Spain. It plans to add 500 more shops across the U.S., Latin America and Europe by 2010.

Want to read more about Juan Valdez? Just click here.

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