Ventana Modal

Este contenido se reemplaza via ajax por el del html externo.

×

Ventana Modal

Este contenido se reemplaza via ajax por el del html externo.

×

Ventana Modal

Este contenido se reemplaza via ajax por el del html externo.

×

×

| 7/21/2009 12:00:00 AM

World's next top brands set to rise in the east

Jul 21--The world's next Coca-Cola or Starbucks is more likely to emerge from Asia, the Middle East or South America than the US or Europe as global economic wealth shifts.

In research prepared for the Financial Times, Wolff Olins, the consultants behind the London 2012 Olympics logo and the Product Red campaign, has tipped five food and drink brands from emerging markets to become global brands.

They comprise Juan Valdez Café, a Colombian coffee chain; Almarai, a Saudi dairy and fruit-juice company based in Riyadh; Patchi, a Lebanese boutique chocolate chain; ChangYu, China's biggest wine producer; and United Spirits, India's largest liquor group, which owns Scotch whisky Whyte & Mackay.

"It used to be possible to be a global brand by dominating the US market," said Melanie McShane, a strategist at Wolff Olins. "That's changing rapidly. Now you have to be number one in Asia."

Read more here.
 
 
Semana International delivers news about Colombia in English. Find more in our home.

¿Tiene algo que decir? Comente

Para comentar este artículo usted debe ser un usuario registrado.

EDICIÓN 1834

PORTADA

El peligro inminente de los otros grupos violentos

La bomba del Andino deja claro que terminada la guerra con las Farc aún quedan otros grupos armados. ¿Cuáles son y qué peligro representan?