In research prepared for the Financial Times, Wolff Olins, the consultants behind the London 2012 Olympics logo and the Product Red campaign, has tipped five food and drink brands from emerging markets to become global brands. They comprise Juan Valdez Café, a Colombian coffee chain; Almarai, a Saudi dairy and fruit-juice company based in Riyadh; Patchi, a Lebanese boutique chocolate chain; ChangYu, China's biggest wine producer; and United Spirits, India's largest liquor group, which owns Scotch whisky Whyte & Mackay. "It used to be possible to be a global brand by dominating the US market," said Melanie McShane, a strategist at Wolff Olins. "That's changing rapidly. Now you have to be number one in Asia." Read more here. Semana International delivers news about Colombia in English. Find more in our home.